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Services

Every service your book needs to win on Amazon

Choose one service or let us build a full strategy. Every service is delivered by a specialist, not a generalist.

Kindle Formatting & KDP Publishing

We handle everything from manuscript formatting to KDP publishing so your book launches correctly and looks flawless on every device. From proper chapter formatting and table of contents to cover uploads, pricing setup, and category selection — we set your book up for discoverability from day one. Ben McLeod personally oversees all publishing to ensure your metadata and backend keywords are optimised for Amazon's algorithm.

What's included

  • Manuscript formatting for Kindle
  • KDP account setup and publishing
  • Backend keyword installation
  • Category and subcategory optimisation
  • Author Central setup

Expected results

Professionally published book, correct from day one, optimised for Amazon search.

Book Promotion

Strategic book promotion that puts your title in front of readers who are already looking for books like yours. We identify the exact reader communities, blogs, and platforms where your ideal audience spends time, then position your book in those spaces with messaging that resonates. No spray-and-pray — every promotion is targeted to your genre and reader profile.

What's included

  • Reader community outreach
  • Genre-specific promotional placements
  • BookBub and Bargain Booksy submissions
  • Blogger and book club pitching
  • Promotional timing aligned to your launch window

Expected results

Increased organic discovery, new reader communities reached, sustained post-launch momentum.

Amazon KDP Ads

We run Amazon KDP ad campaigns that actually convert — targeting the right keywords, audiences, and competitor titles to put your book in front of buyers who are ready to purchase. We monitor performance daily, lower your ACOS, and scale what's working. Most authors who come to us are spending money on ads with no return — we fix that.

What's included

  • Full campaign setup and targeting
  • Keyword and competitor research
  • Daily bid management
  • ACOS optimisation
  • Weekly performance reports

Expected results

Lower ACOS, higher click-through rates, consistent sales from paid traffic.

BookTok Viral Strategy

BookTok is where readers discover their next obsession — and we know exactly how to get your book into that conversation. Lenora creates cinematic video content, trending hooks, and TikTok product ads designed to stop the scroll and drive real readers to your Amazon page. We focus on genuine engagement and algorithm-friendly content — no fake views, ever.

What's included

  • TikTok video ad creation
  • Viral hook development
  • Trending audio and format strategy
  • Amazon KDP video ads
  • Creator outreach and collaboration where relevant

Expected results

Increased TikTok visibility, organic reader discovery, Amazon traffic from social.

Social Media Management (FB & IG)

We manage your Facebook and Instagram presence end to end — building your author brand, growing your audience, and driving consistent book sales through targeted paid and organic content. Every post, ad, and campaign is built around your book's unique story and ideal reader profile.

What's included

  • Facebook and Instagram content creation
  • Paid ad campaign management
  • Audience targeting and retargeting
  • Monthly performance reports
  • Community engagement

Expected results

Growing social following, consistent author brand, direct book sales from social.

Google Ads

Google Ads lets you reach readers the moment they search for books like yours. We build and manage campaigns that target high-intent keywords — people actively searching for their next read in your genre — and drive them directly to your Amazon listing or author website. Our campaigns generate real ROI, not just impressions.

What's included

  • Campaign setup and keyword research
  • Ad copywriting and creative
  • Bid management and optimisation
  • Conversion tracking
  • Monthly ROI reports

Expected results

Targeted traffic from high-intent searches, measurable sales lift.

Amazon A+ Content

Your Amazon product page is your most important sales asset — and most authors leave it completely underutilised. We create professional A+ Content that transforms your listing into a visually compelling, trust-building sales page that converts browsers into buyers. Every element is designed to communicate your book's value and move the reader toward purchase.

What's included

  • A+ Content design and copywriting
  • Brand story module
  • Comparison chart if applicable
  • Visual asset creation
  • Installation on your KDP account

Expected results

Higher conversion rate on your Amazon listing, more browsers becoming buyers.

Ebook Marketing

We build and execute a complete ebook marketing strategy that increases your discoverability across every channel where ebook readers search. From Amazon metadata to promotional platform placements, we ensure your ebook is positioned to rank, get found, and convert readers wherever they are.

What's included

  • Amazon SEO and keyword optimisation
  • Ebook promotional platform placements
  • Goodreads profile and book page optimisation
  • Listopia placements for passive discovery
  • Ebook-specific ad strategy

Expected results

Improved organic discoverability, higher long-term Amazon ranking, passive daily discovery.

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