Focus 1
Intent-based traffic
We capture searches from readers already looking for your topic, trope, or genre.
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Market · The Spotlight
Reach readers the moment they search for their next book.
Google captures buying intent that Amazon ads can't. We run Search, YouTube, and Discovery campaigns to send high-intent readers to your Amazon listing or author website — measured to the click.
Measurable ROI, not just impressions.
4.8x
Avg. ROAS
Real
Conversion tracking
100%
Owned data
Built for Google Ads for Authors
This page is about reaching readers at the exact moment they search beyond Amazon.
Google catches reader intent before the marketplace does. We build campaigns around keywords, landing paths, and buying intent so your book shows up when interest is already active.
What changes after this service
Targeted traffic from high-intent searches, measurable sales lift.
Best paired with
Focus 2
Landing path
Clicks are routed to the best place to continue the buying journey instead of getting lost.
Focus 3
Measured ROI
The campaign is run around real traffic quality and conversion signals, not vanity numbers.
Market · Google Ads for Authors
Delivery roadmap
How we deliver Google Ads for Authors.
01
Keyword + intent map
We map the exact search queries readers in your genre use.
02
Campaign launch
Search + YouTube live; conversion tracking verified.
03
Optimise + scale
Daily bid management, weekly negative keyword cleanup.
Core scope
What is included in Google Ads for Authors.
Campaign setup + keyword research
Ad copy + creative
Bid management
Conversion tracking
Monthly ROI reports
- Google Ads account audit or setup
- Search campaigns on high-intent keywords
- YouTube ads on competitor + genre channels
- Discovery campaigns for top-of-funnel reach
- Conversion tracking via UTM + GA4
- Monthly ROI report
Assigned team
The specialists we put on Google Ads for Authors.
Each service is handled by people who specialise in that part of the author growth stack — not a generic catch-all team.
Natalie Sarah R.
Founder & Web Lead
Ben McLeod
Publishing & Ads Director
Ezekiel Solomon
Discovery Strategist
48-hour response
Every message answered within 2 business days. No ghosting, ever.
Milestone-based
Payments tied to deliverables. You always know what you're paying for.
Transparent contracts
Plain-English scope. No hidden retainers, no surprise add-ons.
Money-back on missed milestones
If we miss a milestone we agreed to, you get that milestone refunded.
Frequently asked
Questions authors ask about Google Ads for Authors.
Amazon vs Google ads — which first?+
Amazon ads if your listing already converts. Google ads if you want to build email lists or send to a website.
Ready to book Google Ads for Authors?
Tell us about your project and we will reply with a scope, timeline, and next step for this exact service.
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