Focus 1
Keyword control
We target the exact search terms and ASIN relationships most likely to convert.
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Market · The Spotlight
Paid traffic that actually converts on Amazon.
Most authors burn money on KDP ads with no return. We run Sponsored Products, Sponsored Brands, and category ads with daily bid management, targeting the keywords and competitor ASINs your buyers actually search.
Lower ACOS in the first 30 days — or we keep working free.
-38%
Avg. ACOS reduction
3.2x
Avg. ROAS at 90 days
Daily
Bid management
Built for Amazon KDP Ads
This page is about spending on Amazon only where the clicks can convert.
KDP ads become expensive when campaign structure is sloppy. We tighten targeting, bids, negatives, and budget control so spend goes toward profitable reader intent instead of noise.
What changes after this service
Lower ACOS, higher click-through rates, consistent sales from paid traffic.
Best paired with
Focus 2
Daily optimization
Bids, budgets, and waste are adjusted continuously instead of being left to drift.
Focus 3
ACOS discipline
The goal is not more clicks — it is cleaner economics and scalable return.
Market · Amazon KDP Ads
Delivery roadmap
How we deliver Amazon KDP Ads.
01
Audit + structure
We audit current spend, build the new campaign architecture, and seed initial keywords.
02
Data gathering
Campaigns run; we collect conversion data and refine targeting daily.
03
Scale + optimize
Profitable campaigns are scaled; losers cut. ACOS targets locked in.
Core scope
What is included in Amazon KDP Ads.
Campaign setup + structure
Keyword + competitor research
Daily bid management
ACOS optimisation
Weekly performance reports
- Account audit + spend forecast
- Sponsored Products: keyword + ASIN-targeted campaigns
- Sponsored Brands: video + headline campaigns
- Category + auto campaigns for discovery
- Negative keyword library to cut waste
- Daily bid + budget management
- Weekly performance dashboard
- Monthly strategy call
Assigned team
The specialists we put on Amazon KDP Ads.
Each service is handled by people who specialise in that part of the author growth stack — not a generic catch-all team.
Ben McLeod
Publishing & Ads Director
Ezekiel Solomon
Discovery Strategist
Dennis Clinton
BVM Outreach
48-hour response
Every message answered within 2 business days. No ghosting, ever.
Milestone-based
Payments tied to deliverables. You always know what you're paying for.
Transparent contracts
Plain-English scope. No hidden retainers, no surprise add-ons.
Money-back on missed milestones
If we miss a milestone we agreed to, you get that milestone refunded.
Frequently asked
Questions authors ask about Amazon KDP Ads.
What's the minimum ad budget?+
We recommend $300/mo to gather meaningful data, $1,000+/mo for genres with strong competition.
Do you work with existing ad accounts?+
Yes. We can take over and restructure or build alongside what you have.
Ready to book Amazon KDP Ads?
Tell us about your project and we will reply with a scope, timeline, and next step for this exact service.
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