Focus 1
Newsworthy angle development
Written press releases plus targeted pitching to journalists, blogs, and trade publications.
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Market · The Spotlight
Real coverage, real publications — not a $19 PR-distribution wire dump.
Generic press-release wires are dead — journalists ignore them. What still works is a sharply written release plus individual pitches to reporters who actually cover your beat. We write the release, build a 50–100 journalist list, and pitch each one personally for launch, milestone, or news-hook coverage.
Written release + 50–100 targeted journalist pitches.
50–100
Personal pitches
Custom
Per outlet
4 weeks
Campaign length
Built for Press Release & Media Outreach
This page is about what Press Release & Media Outreach changes for your book.
Real placements you can link to from your About page for years.
What changes after this service
Real placements you can link to from your About page for years.
Best paired with
Focus 2
Press release writing
Written press releases plus targeted pitching to journalists, blogs, and trade publications.
Focus 3
Journalist list research
Written press releases plus targeted pitching to journalists, blogs, and trade publications.
Market · Press Release & Media Outreach
Delivery roadmap
How we deliver Press Release & Media Outreach.
01
Angle + write
We find the news hook and draft the release for your sign-off.
02
List + first wave
Journalist list built; first pitch wave sent.
03
Follow-up + report
Second wave + final coverage tracking report.
Core scope
What is included in Press Release & Media Outreach.
Newsworthy angle development
Press release writing
Journalist list research
Personal pitch outreach
Coverage report + follow-up
- Press release draft with newsworthy hook
- Author bio + boilerplate
- Vetted list of 50–100 journalists, bloggers, trade publications
- Custom pitch per outlet (no copy-paste)
- Two-week follow-up wave
- Coverage tracking report
Assigned team
The specialists we put on Press Release & Media Outreach.
Each service is handled by people who specialise in that part of the author growth stack — not a generic catch-all team.
Emma Samuel
Outreach Strategist
Olivia K. Hayes
ARC Community Manager
48-hour response
Every message answered within 2 business days. No ghosting, ever.
Milestone-based
Payments tied to deliverables. You always know what you're paying for.
Transparent contracts
Plain-English scope. No hidden retainers, no surprise add-ons.
Money-back on missed milestones
If we miss a milestone we agreed to, you get that milestone refunded.
Frequently asked
Questions authors ask about Press Release & Media Outreach.
Will I get TV or major-newspaper coverage?+
Sometimes — but most authors win with trade, niche, and online publications. We're honest about what's realistic for your angle.
Do you use PR Newswire?+
No. Wire releases get zero pickup and devalue your story. We pitch real journalists.
Ready to book Press Release & Media Outreach?
Tell us about your project and we will reply with a scope, timeline, and next step for this exact service.
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