Focus 1
Pre-order + bonus strategy
Custom pre-launch roadmap covering pre-orders, ARC waves, ad ramp, PR, and reviews.
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Publish · The Launch
A 90-day launch plan that turns release day into a chart day.
Most books die in the first 30 days because nobody planned the 90 before. We build a week-by-week launch plan that sequences pre-order incentives, ARC drops, newsletter swaps, BookTok timing, paid ramp, and PR — so launch day stacks momentum instead of hoping for it.
Written 90-day launch plan, owned by your team, in 10 days.
90d
Planned end-to-end
10d
To full plan
1
Source of truth
Built for Pre-Launch Strategy & Launch Plan
This page is about what Pre-Launch Strategy & Launch Plan changes for your book.
A launch you can actually execute — not a wishlist.
What changes after this service
A launch you can actually execute — not a wishlist.
Best paired with
Focus 2
ARC + review wave sequencing
Custom pre-launch roadmap covering pre-orders, ARC waves, ad ramp, PR, and reviews.
Focus 3
Paid ad ramp calendar
Custom pre-launch roadmap covering pre-orders, ARC waves, ad ramp, PR, and reviews.
Publish · Pre-Launch Strategy & Launch Plan
Delivery roadmap
How we deliver Pre-Launch Strategy & Launch Plan.
01
Audit + goals
We review your book, audience, assets, and define realistic launch KPIs.
02
Plan build
Full 90-day calendar drafted across pre-order, ARC, paid, organic, PR.
03
Handover + training
Plan walkthrough, dashboard setup, team training call.
Core scope
What is included in Pre-Launch Strategy & Launch Plan.
Pre-order + bonus strategy
ARC + review wave sequencing
Paid ad ramp calendar
PR + podcast timing
Daily launch-week playbook
- 90-day launch calendar (Google Sheet + Notion)
- Pre-order incentive funnel design
- ARC + street-team wave plan
- Channel-by-channel content calendar
- Launch-week hour-by-hour playbook
- KPI dashboard + checkpoint reviews
Assigned team
The specialists we put on Pre-Launch Strategy & Launch Plan.
Each service is handled by people who specialise in that part of the author growth stack — not a generic catch-all team.
Ben McLeod
Publishing & Ads Director
Ezekiel Solomon
Discovery Strategist
Covenant Benson
Positioning Lead
48-hour response
Every message answered within 2 business days. No ghosting, ever.
Milestone-based
Payments tied to deliverables. You always know what you're paying for.
Transparent contracts
Plain-English scope. No hidden retainers, no surprise add-ons.
Money-back on missed milestones
If we miss a milestone we agreed to, you get that milestone refunded.
Frequently asked
Questions authors ask about Pre-Launch Strategy & Launch Plan.
Do you execute the plan too?+
We build it; we can also execute any module — paid, ARC, PR — as a separate engagement.
Already close to launch?+
We compress to a 30-day plan if needed. Earlier is always better.
Ready to book Pre-Launch Strategy & Launch Plan?
Tell us about your project and we will reply with a scope, timeline, and next step for this exact service.
Often paired with
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