Focus 1
Audience research + lookalikes
Conversion-optimised Facebook & Instagram ad campaigns for authors.
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Market · The Spotlight
Put your cover in front of the exact readers Meta knows are buying books this week.
Romance, fantasy, thriller, and non-fiction readers spend hours a day on Facebook and Instagram — and Meta knows exactly who's been buying books in your sub-genre. We build conversion-tracked campaigns that send those readers to your Amazon page, your funnel, or your newsletter. Creative, targeting, pixel setup, and daily optimisation included.
Live campaigns in 7 days with reader-grade creatives.
7d
To launch
3–5
Creatives per campaign
Daily
Optimisation
Built for Meta Ads (Facebook + Instagram)
This page is about what Meta Ads (Facebook + Instagram) changes for your book.
A predictable paid channel that compounds — not a one-off boost.
What changes after this service
A predictable paid channel that compounds — not a one-off boost.
Best paired with
Focus 2
Static + video ad creatives
Conversion-optimised Facebook & Instagram ad campaigns for authors.
Focus 3
Pixel & conversion tracking
Conversion-optimised Facebook & Instagram ad campaigns for authors.
Market · Meta Ads (Facebook + Instagram)
Delivery roadmap
How we deliver Meta Ads (Facebook + Instagram).
01
Setup + creative
Pixel, Business Manager, audience research, and 3–5 creatives built and approved.
02
Launch + learn
Campaigns go live; first data informs targeting and creative refinement.
03
Scale
Winners scaled, losers cut, ROAS targets locked.
Core scope
What is included in Meta Ads (Facebook + Instagram).
Audience research + lookalikes
Static + video ad creatives
Pixel & conversion tracking
Daily bid + budget management
Weekly performance reporting
- Meta Business Manager setup + pixel install
- 3–5 ad creatives (static + video) per campaign
- Targeting research: interests, behaviours, lookalikes
- Conversion tracking to Amazon / funnel / newsletter
- Daily optimisation + weekly written report
Assigned team
The specialists we put on Meta Ads (Facebook + Instagram).
Each service is handled by people who specialise in that part of the author growth stack — not a generic catch-all team.
Ben McLeod
Publishing & Ads Director
Lenora E.
BookTok & Video Lead
48-hour response
Every message answered within 2 business days. No ghosting, ever.
Milestone-based
Payments tied to deliverables. You always know what you're paying for.
Transparent contracts
Plain-English scope. No hidden retainers, no surprise add-ons.
Money-back on missed milestones
If we miss a milestone we agreed to, you get that milestone refunded.
Frequently asked
Questions authors ask about Meta Ads (Facebook + Instagram).
What budget do I need?+
Minimum $20/day for meaningful learning. $50–100/day is the sweet spot for most fiction authors.
Can you guarantee ROAS?+
No honest agency can. We can guarantee disciplined testing and transparent reporting.
Ready to book Meta Ads (Facebook + Instagram)?
Tell us about your project and we will reply with a scope, timeline, and next step for this exact service.
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